WHAT WE'VE DONE FOR OTHERS
We are proud to provide our clients with innovative marketing strategies, excellent service, and measurable results.
OUR WORK
CONTENT
Content creation is among the most important marketing tools today for both attracting and retaining customers. It’s the conversation starter. It’s the relationship builder. It engages, and if kept fresh, it’s what keeps them coming back for more.
Our team of writers specializes in creating custom content, and will do it for your business, large or small. With your target audience in mind, we can develop an outreach strategy, manage your social platforms, or simply write your copy.
We can help you with social media posts, website content, blogs, news releases, bylined articles, opinion pieces, advertising copy, white papers, annual reports, newsletters and so much more. Our team of experts have a multi-industry background and are capable of writing content for any subject.
Helpful Tip: Craft your message for the audience and platform.
Developing copy for an annual report should be very different than writing copy for a social media platform where a “get-to-the-point” message works best.
BRANDING
A brand is not merely a symbol or a name, but the culmination of communications and encounters that a customer experiences from every contact with your organization. Your brand identity and promise serves as the foundation for everything you do.
For any branding project, we begin with the fundamentals, starting with an exploratory exercise to determine a company’s objectives, target audience, and sales goals.
We look for the sweet spot... the place that truly differentiates our clients from their competition and the reason why their customers or clients choose them.
We dig down deep to find your true vision, brand promise, personality, and voice.
Helpful Tip: Be consistent with your brand, and weave it into everything you do.
Once you’ve established your brand visuals, values and voice, make sure that it is woven into everything your do. Consistency in design, message and personal interaction with your customers will ensure instant recognition and ongoing trust in your brand and company.
PUBLIC RELATIONS
Public relations is the art and the science of managing and optimizing relationships with your company’s key stakeholders to create a greater share of voice in the marketplace for your business. Public relations employs a wide range of tactics and brings results that can significantly boost your bottom line.
On behalf of your company, we will develop and nurture the media contacts – including editors, reporters, writers, bloggers, and other journalists – that form the core of positive publicity. These relationships will secure coveted print and digital articles, white papers, case studies, and interviews that feature your business. We will also create PR programs that reflect your goals that may include special events, internal communications, crisis management and more.
Helpful Tip: The best way to stop a crisis is to stop it before it starts.
With a viable crisis plan in place, getting in front of the media before they have a chance to define the story gives your company an opportunity to smooth things over and present itself in the best possible light. Social Media platforms, coupled with traditional media relations, are excellent tools for an immediate and well-executed response.
SOCIAL MEDIA
Building a community of dedicated followers and advocates on social media is an essential element in marketing today. Nowhere else in your marketing mix will get you the immediate recognition of satisfied customers or the immense exposure of a viral post.
Knowing your customer and where they interact is key. B-to-B customers are no doubt LinkedIn users, but they may also use platforms like Instagram and even Snapchat. You’ll find your consumer product customers providing their feedback on Facebook, YouTube and many other social platforms.
We will help you cut through the chatter and develop an ongoing plan that is sure to get you “likes” and other customer engagement you are seeking.
Helpful Tip: Publish engaging content on your LinkedIn Company page
According to LinkedIn, publishing thought leadership content on your Company Page is one of the most powerful ways to engage and grow your audience.
WEBSITES &
DIGITAL CAMPAIGN INTEGRATION
A website is a window into your business. It’s meant to engage visitors, solicit leads and ultimately convert customers into brand believers.
As objectives vary from business to business, websites should be developed to meet those varied goals. Whether you are looking to tell your story or to sell a product, we get down to the basics and help you work through the minute details to build the desired experience for your user.
From website development to banner design, we will help you deliver a digital presence that reaches and engages your customers.
Don’t forget about SEO when developing your website content.
Writing website content with SEO in mind is a critical step to ensure customers find you when they are searching a product or service you offer. Key word inclusion, blogs and linking are many strategies to be considered when developing and maintaining content for your site.